The Next of OTT and Free Content

Recently, the OTT market has shown remarkable growth.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

However, as subscription fees keep rising and extra costs are added,

more users are looking at ad-supported free services.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

How did OTT services begin?

Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.

As content became available through portable devices,

OTT became a mainstream choice.

As outdoor activities decreased during COVID,

streaming consumption surged.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Platforms like Netflix, Wavve, and TVING website continuously release diverse content.

There are also some limitations.

Price increases and pay-per-view models add pressure.

Subscription cancellations are also increasing.

Understanding free streaming

Free streaming provides content at no cost in exchange for watching ads.

Content becomes accessible without subscription fees.

FAST services are becoming more popular.

Both users and providers benefit from the ad model.

Why ad-based platforms are rising

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New ad-supported services are expanding globally.

A wide content range boosts usage.

In conclusion

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

Content consumption will keep evolving.